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The Playbook

Outbound sales, written by practitioners

The thinking behind the templates and calculators. Cold email, follow-up sequences, call scripts, subject lines, discovery, objections, proposals, and commission, with copy-paste examples.

Discovery Call Questions That Qualify Deals Fast
Discovery

Discovery Call Questions That Qualify Deals Fast

Discovery call questions that qualify deals fast and uncover real pain. A full, copy-paste question set covering problem, impact, process, and decision.

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How to Calculate Sales Commission (with a Free Calculator)
Compensation 8 min read

How to Calculate Sales Commission (with a Free Calculator)

How to calculate sales commission, OTE, and accelerators with a worked example and a free sales commission calculator. Copy-paste comp-plan summary inside.

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Breakup Email Templates to Revive (or Close) Dead Deals
Follow-Up 8 min read

Breakup Email Templates to Revive (or Close) Dead Deals

Copy-paste breakup email templates to revive dead deals or close them out. The last-chance emails that get replies after a prospect goes silent.

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Sales Email Subject Lines That Get Opened
Subject Lines 8 min read

Sales Email Subject Lines That Get Opened

Sales email subject lines that get opened, with a swipe file of 20+ proven lines. Learn the patterns behind high open rates and steal the ones that work.

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Cold Call Scripts That Book Meetings
Cold Call 8 min read

Cold Call Scripts That Book Meetings

A cold call script that books meetings, plus word-for-word objection responses. Copy-paste the opener, the pitch, and the close that actually convert.

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The Sales Proposal Template That Closes (Free)
Proposal 8 min read

The Sales Proposal Template That Closes (Free)

A free sales proposal template that closes. Copy-paste structure with pricing, scope, and a clear next step, plus what to cut so deals don't stall.

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Sales Follow-Up Email Templates (and the Full Sequence)
Follow-Up 8 min read

Sales Follow-Up Email Templates (and the Full Sequence)

Sales follow up email templates and a full multi-touch sequence. Copy-paste cadences that revive cold threads and book meetings without being annoying.

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Sales Objection Handling Scripts for Every Common Pushback
Objection 8 min read

Sales Objection Handling Scripts for Every Common Pushback

Word-for-word sales objection handling scripts for price, timing, authority, and competitor pushback. Copy-paste if-they-say-X-you-say-Y responses.

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LinkedIn Outreach Message Templates That Get Accepted and Answered
LinkedIn 8 min read

LinkedIn Outreach Message Templates That Get Accepted and Answered

Copy-paste LinkedIn outreach message templates for connection requests and follow-ups that get accepted and actually answered, not ignored or muted.

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Cold Email Templates That Actually Get Replies
Cold Email 8 min read

Cold Email Templates That Actually Get Replies

Cold email templates that get replies, not ignores. Copy-paste frameworks for outbound, plus the open, body, and CTA structure that books meetings.

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