Events and Webinars

Webinar and Event Email Sequence (Invitation, Reminder, Follow-Up)

The full email set that fills a webinar or event and then turns attendance into pipeline: an invitation, a confirmation, a day-before and hour-before reminder, a follow-up for people who showed up, and a separate follow-up for no-shows. Most teams nail the invite and forget that the registrations and the recording follow-ups are where the meetings actually come from.

Use it when: Use to promote and follow up on a webinar, workshop, or live event. Send the no-show and attendee follow-ups within 24 hours, split them so each group gets a relevant message, and always make the next step a specific action rather than just sharing a recording.

Copy-paste template

INVITATION
Subject: [Specific outcome] in 30 minutes, [date]

Hi [First name], on [date] at [time] we are running a live session on [topic]: [one line on what they will walk away with]. It is built for [their role], and there will be time for questions.

Save your spot: [registration link]

Cannot make it live? Register anyway and we will send the recording.

CONFIRMATION (on register)
Subject: You are in, [event name]

You are registered for [event] on [date] at [time] [timezone]. Add it to your calendar here: [calendar link]. We will send a reminder before we go live. Bring your questions.

DAY-BEFORE REMINDER
Subject: Tomorrow: [event name]

Quick reminder that [event] is tomorrow at [time] [timezone]. Here is the join link so it is handy: [link]. See you there.

HOUR-BEFORE REMINDER
Subject: Starting in 1 hour

[First name], we go live in an hour. Join here: [link]. Come with your questions about [topic].

ATTENDEE FOLLOW-UP (showed up)
Subject: Thanks for joining, here is the recording and next step

Thanks for joining today, [First name]. Here is the recording and the slides: [links]. You asked great questions about [topic]. If you want to see how this applies to [their company], grab fifteen minutes here: [calendar link].

NO-SHOW FOLLOW-UP (registered, did not attend)
Subject: Sorry we missed you, here is the recording

Hi [First name], you registered for [event] but it looks like the timing did not work. No problem. Here is the full recording so you do not miss it: [link]. If [topic] is on your radar, I am happy to walk through the key points one on one: [calendar link].

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