Cold Email

Sales Introduction Email

A warm, low-pressure introduction email for a first touch when you have a real reason to reach out: a referral, a trigger event, or a clear fit. Introduces you and your company without pitching hard.

Use it when: Use for a first email to a new prospect or a warm introduction where a hard cold pitch would feel pushy.

Copy-paste template

Subject: Quick intro, [Your company] and [Their company]

Hi [First name],

[Reason for reaching out, for example: "Dana at [Company] suggested I reach out" or "Saw you just opened a London office"].

I lead [role] at [Your company]. We help [target customer] [outcome]. For example, [comparable customer] [specific result] in [timeframe].

I am not sure this is a priority for your team right now, but if [relevant problem] is on your radar, I would be glad to share what is working for similar teams. No pitch, just a useful 15 minutes.

Open to a short call [day] or [day]?

[Your name]
[Title], [Company]
[Phone] | [Link]

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