Follow-Up

Follow-Up Sequence (Full Multi-Touch Cadence)

A complete 5-email outbound cadence spaced across roughly two weeks. Each touch changes angle so you stay persistent without repeating yourself.

Use it when: Use as your default sequence for a new cold prospect you believe is a strong fit.

Copy-paste template

DAY 1, EMAIL 1 (Problem)
Subject: [pain point] at [Company]?
Hi [First name], most [job title]s I talk to are stuck doing [painful task] manually, which costs them [negative outcome]. We help teams like [comparable customer] fix that. Worth 15 minutes next week?
[Your name]

DAY 3, EMAIL 2 (Proof)
Subject: Re: [pain point] at [Company]?
Hi [First name], quick add-on: [comparable customer] was in the same spot and got to [specific result] in [timeframe]. Happy to walk you through how. Open to a short call [day]?
[Your name]

DAY 6, EMAIL 3 (Insight)
Subject: one idea for [team or goal]
Hi [First name], not selling here, just a thought. Teams hitting [goal] usually win by [specific tactic or insight]. I can show you how we make that easier if useful. Want me to send a 2-minute overview?
[Your name]

DAY 10, EMAIL 4 (Different contact or angle)
Subject: am I aimed at the right person?
Hi [First name], should I be talking to you about [problem], or is someone else on your team closer to it? Happy to point this at the right inbox.
[Your name]

DAY 14, EMAIL 5 (Breakup)
Subject: closing the loop
Hi [First name], I have not heard back, so I will assume the timing is off and stop reaching out. If [problem] moves up the list later, I am one reply away. All the best.
[Your name]

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