Closing

Renewal Email Template

A proactive renewal email that leads with the value delivered over the term, then frames the renewal as the obvious continuation.

Use it when: Use 30 to 60 days before a customer contract is up for renewal.

Copy-paste template

Subject: [Company] renewal + a quick recap of the year

Hi [First name],

Your term with us wraps on [renewal date], so I wanted to get ahead of it and share what we have accomplished together.

This term, [Company] saw:
- [Result or usage stat 1]
- [Result or usage stat 2]
- [Milestone or expansion]

For the next term, I would recommend [renewal plan] so you can [goal for next year]. Pricing stays at [price] per [period] (or note any change and why).

To keep everything running without interruption, all we need is [signature or confirmation] before [date]. I have the paperwork ready here: [link].

Would also love 20 minutes to plan what success looks like next term. Want to grab time?

[Your name]

Run the numbers too

Free sales calculators: commission, CAC, and LTV, with exportable results.

Open the calculators