Follow-Up

Re-Engagement / Win-Back Email

A warm restart for a deal that went quiet or a former customer who churned. Acknowledges the gap and gives a fresh reason to talk.

Use it when: Use to revive a stalled opportunity or win back a lapsed customer.

Copy-paste template

Subject: been a while, [First name]

Hi [First name],

We talked a while back about [problem or goal] and then things went quiet, which usually just means life and priorities got in the way. No worries at all.

A couple of things have changed since then that made me think of you:
- [New capability, result, or offer]
- [Relevant change in their world or industry]

If [the original problem] is still on your radar, I would love to pick it back up with a quick, no-pressure call. And if it is fully off the table, just say the word and I will leave you be.

Where does it stand on your end?

[Your name]

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