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Proposal
Pricing Email Template
A pricing email that frames cost against value and gives a recommended option so the buyer is choosing how, not whether.
Use it when: Use when a qualified buyer asks for pricing and you want to anchor on value, not the number.
Copy-paste template
Subject: Pricing for [Company] Hi [First name], As promised, here is the pricing, framed around what you told me matters: [their priority]. Recommended: [Plan name], [price] per [period] This covers [key capabilities] and is the right fit for a team your size aiming to [their goal]. For context, [comparable customer] uses this plan and [achieved outcome], which paid for itself in [timeframe or terms]. Other options if helpful: - [Lower tier], [price]: [tradeoff] - [Higher tier], [price]: [what it adds] Happy to walk through how this maps to your budget and what kind of return to expect. Want to grab 15 minutes [day] to finalize? [Your name]
Run the numbers too
Free sales calculators: commission, CAC, and LTV, with exportable results.
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