Retention

Price Increase Email (to Existing Customers)

A clear, respectful email announcing a price increase to current customers. Leads with the value delivered, gives fair notice, and reduces churn by framing the change honestly.

Use it when: Use when raising prices for existing accounts. Send well ahead of renewal and personalize the value recap for larger accounts.

Copy-paste template

Subject: An update to your [Product] pricing

Hi [First name],

I want to give you early notice of a change. Starting [date], the price of [plan] will move from [old price] to [new price].

Here is why. Over the past [time period] we have shipped [specific improvements, for example new features, faster support, new integrations], and we are investing more in [area]. This is our first price change in [time], and it lets us keep improving the product you rely on.

What this means for you: the new rate takes effect on your renewal date, [date]. Nothing changes before then, and your usage and data stay exactly as they are.

If you have any questions or want to talk through your plan, just reply and I will personally help.

Thank you for being a [Company] customer.

[Your name]
[Title], [Company]

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