Retention

NPS Survey Email (with Promoter and Detractor Follow-Ups)

A short, high-response NPS request email plus the two follow-ups that actually create value: a referral or review ask for promoters, and a recovery reply for detractors. One question, one click, then a human follow-up based on the score.

Use it when: Use to measure customer sentiment and turn the score into action. Keep the survey to a single question and one tap, send from a real person, and always follow up on the open-ended comment.

Copy-paste template

NPS SURVEY EMAIL
Subject: One quick question, [First name]?

Hi [First name],

On a scale of 0 to 10, how likely are you to recommend [Company] to a colleague?

[0] [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

One tap, that is the whole survey. If you have ten seconds for the why, the next screen has a single open box. It genuinely shapes what we build next.

Thank you,
[Your name], [Company]

PROMOTER FOLLOW-UP (scores 9 to 10)
Subject: Thank you, that means a lot

Hi [First name],

Thank you for the 9. It is great to hear [Company] is working for you.

Two small asks, only if you are up for it:
1. A line about your experience here: [review link].
2. Anyone in your network who has the same [problem] we solved for you? A quick intro would mean a lot.

Either way, thank you for being a customer.

[Your name]

DETRACTOR FOLLOW-UP (scores 0 to 6)
Subject: I would like to make this right

Hi [First name],

Thank you for the honest score. A [number] tells me we are missing something that matters to you, and I want to understand it.

What is the one thing that, if we fixed it, would change your answer? Reply here or grab 15 minutes with me: [link].

I read this personally and I will own the follow-up.

[Your name], [Company]

Run the numbers too

Free sales calculators: commission, CAC, and LTV, with exportable results.

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