LinkedIn InMail and Sales Message Templates

Short LinkedIn InMail and direct message templates built for the way people actually read on LinkedIn: on a phone, in a hurry, allergic to anything that smells like a pitch. A cold InMail, a trigger-event message, a re-engagement message, and a soft meeting ask. Every one leads with the prospect, not your product, because the data and the threads agree that the long branded InMail gets ignored.

Use it when: Use for outreach to prospects you are not yet connected with (InMail) or first messages after a new connection. Keep it to a few sentences, ask one question, and never paste your full pitch into the first message.

Copy-paste template

COLD INMAIL (short, one question)
Subject: quick question about [team or initiative]

Hi [First name], I work with [type of team] on [specific outcome]. Saw that [Company] is [specific observation: hiring SDRs, launched X, expanding into Y]. Curious how you are handling [related problem] today. Worth a short chat?

TRIGGER EVENT MESSAGE
Hi [First name], congrats on [funding, new role, launch, expansion]. Usually when [Company type] hits that point, [specific challenge] becomes the next headache. We help with exactly that. Open to comparing notes for fifteen minutes?

VALUE-FIRST AFTER CONNECTING (no ask)
Thanks for connecting, [First name]. No pitch here. We just published [resource] on [topic relevant to them] and it seemed up your alley: [link]. Hope it is useful.

SOFT MEETING ASK (after some back and forth)
Makes sense, [First name]. Rather than keep this in the DMs, want to grab fifteen minutes next week? I can walk you through how [similar company] handled [problem]. Here is my calendar: [link]. Or tell me a couple of times that work and I will send an invite.

WHAT TO AVOID
- No "I hope this message finds you well."
- No company boilerplate or feature lists in message one.
- One ask per message. One question, not three.
- Match their length. If they reply in one line, do not reply with five.

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