Discovery

Demo Follow-Up Email

A post-demo recap that mirrors the buyer's priorities, confirms next steps, and gives them something to forward to their team.

Use it when: Use within a few hours of finishing a product demo.

Copy-paste template

Subject: Recap + next steps from today

Hi [First name],

Thanks for the time today. Quick recap so you have it in one place.

What you are trying to solve:
- [Priority 1]
- [Priority 2]

What we showed and how it maps:
- [Feature] handles [Priority 1] by [how]
- [Feature] handles [Priority 2] by [how]

The open question you raised was [question or concern]. Here is the answer: [answer or who I am looping in].

Next step: [agreed next step, e.g. a call with your team on day, a trial, a proposal]. I have penciled in [date or detail].

I also attached [one-pager or relevant link] in case it is useful for the folks who were not on the call.

Anything I missed?

[Your name]

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