Cold Call

Cold Call Script (Getting Past the Gatekeeper)

A respectful, confident approach to the assistant or front desk that treats them as an ally instead of an obstacle.

Use it when: Use when a receptionist or executive assistant screens the call before you reach your prospect.

Copy-paste template

GATEKEEPER ANSWERS
Hi, this is [Your name] with [Company]. I am hoping you can help me out. I am trying to reach [Prospect name], who is the best way to get a few minutes on their calendar?

IF ASKED WHAT IT IS ABOUT
Sure. I work with [job title]s on [problem area]. I reached out earlier and wanted to make sure my note got to the right person. Are you the best one to ask, or should I go through [Prospect name] directly?

IF BLOCKED
Totally understand, I know you protect their time. What is the best way for me to get a short message in front of them, email or a callback window?

TONE NOTE
Be warm, be brief, never sound like you are hiding the reason. Gatekeepers help people they like and trust.

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