Cold Email

Case Study / Social Proof Email

An outreach or follow-up email built entirely around a relevant customer story so the proof does the persuading.

Use it when: Use when you have a strong, relevant customer result and a prospect in the same situation.

Copy-paste template

Subject: how [comparable customer] solved [problem]

Hi [First name],

Figuring you and [comparable customer] share the same headache around [problem], so I wanted to pass along what they did about it.

Before: [their starting situation, e.g. stuck doing X manually, losing time and accuracy].
After: [the outcome they reached] in [timeframe].
How: [one line on what changed].

I put together a short writeup here: [link]. Same playbook would likely apply to [Company].

Want me to walk you through the version that fits your setup? 15 minutes [day]?

[Your name]

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