'The wrinkle cream of hair care': Arey's double-blind study challenges what's possible in grey hair treatment



Arey, a leading brand in functional beauty, is reportedly the first and only company to conduct such a study specifically focused on reducing the appearance of grey hair. 

We spoke to Jay Small, co-founder of Arey and a trichologist, who provided his insights into the motivation behind the study and its broader implications for the hair care market, including the growing consumer demand for clinically validated solutions in hair and scalp health.

A new milestone in grey hair care

The study, involving 173 participants aged 28 to 65, was conducted over six months. Participants who had less than 25% grey hair at the start, were evaluated at baseline, 12, and 24 weeks.

The results showed that 88% of participants using Arey’s “The System” saw reduced grey hair growth, while 50% experienced no new grey hairs. Notably, 38% of participants even reported repigmentation, a key result for those aiming to reverse the effects of grey hair.

Small explained the significance of this research for the cosmetics industry, sharing that Arey is “the first to create a clinical study of this scale focused on the appearance of grey hair, and our results show a statistically significant reduction in grey hair growth.” Further, he added, “these findings challenge what’s been traditionally considered possible in hair care, opening the door for other manufacturers to explore scientifically backed solutions for hair pigmentation.”

Study impact on industry manufacturers and suppliers 

For personal care product manufacturers, this breakthrough is a noteworthy development in a competitive and increasingly sophisticated market. Consumers are no longer satisfied with superficial hair treatments; they are demanding products that offer tangible, scientifically proven results.



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