Sustainability takes center stage: a glimpse into the future of cosmetics



A recent NIQ report analyzing trends in sustainable beauty notes the continued popularity of sustainable cosmetic options for beauty consumers, stating that “while definitions of sustainability may vary, it is becoming more important to consumers.” In a recent NIQ survey, “62% [of respondents] stated that sustainability is more important to them than it was two years ago,” and the beauty industry is continuing to respond accordingly. 

CosmeticsDesign spoke to Amarjit Sahota, founder of Ecovia Intelligence for more insights into the drivers of this year’s trends in sustainable beauty. According to Sahota, sustainability has become deeply ingrained in the cosmetics industry, with brands investing in green ingredients, packaging, and novel product formats. 

Innovations shaping the landscape

“Sustainability is now seen as an integral part of the cosmetics industry, with investments being made in green ingredients, packaging and new product formats,” Sahota began.

First, regarding industry innovations, he emphasized the significant shift towards plant-based ingredients. He explained that cosmetic companies and ingredient suppliers have been moving away from petroleum-based raw materials for about 15 years.

Notably, he highlighted advancements in upcycling, where waste materials from diverse industries are repurposed into cosmetic ingredients. For example, he shared, “Palmless and NoPalm are making palm oil alternative using fermentation techniques.”

Other innovations include “bio-based feedstock [which] is being used to make packaging materials that can replace plastics,” he added. “Such materials include wood chips and agricultural fibers [and] the Finnish company Sulapac is a pioneer here with its packaging materials that are made from wood waste and plant-based binders,” he explained.



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