September Launch Pad: Seasonal inspiration

Aquaphor launches first lip collection with 99% natural ingredients

Aquaphor has launched its first-ever Naturally Inspired Lip Collection, featuring two Lip Repair Sticks formulated with 99% naturally derived ingredients like aloe vera and coconut oil. The collection addresses the growing demand for natural personal care products, with research indicating that 42% of consumers seek products made with natural ingredients.

Designed to relieve dryness and soothe chapped lips, the two new varieties, Naturally Inspired with Aloe Vera and Naturally Inspired with Coconut Oil, are formulated to address sensitive skin and chapped, cracked lips. Regarding the launch, Patricia Popowich, Aquaphor Brand Director at Beiersdorf shared in a press statement that “this line of products delivers not only moisturization and soothing properties but a consumer application experience that our young consumers will be delighted with.”

Aquaphor’s Aquaphor Lip Repair Naturally Inspired Collection is now available at major retailers CVS, Walmart, Target, and on the company’s website​ and retails for $5.99.

Touchland unveils cozy Limited Edition Seasonal Power Mist collection

This month, personal care brand Touchland launched a new Limited Edition Seasonal Power Mist collection featuring cozy, fall-inspired scents like Spiced Pumpkin-tini, Salted Caramel, and Peppermint Mocha. The TikTok viral, celebrity-favorite hand sanitizers combine dermatologist-approved, vegan, and cruelty-free formulas with festive café-inspired fragrances.

Like other Touchland products, the new Limited Edition Seasonal Power Mist collection is formulated to be perfect for keeping hands soft and hydrated without sticky residue. The Salted Caramel fragrance features notes of cinnamon stick, golden cider, and gooey caramel, while the Spiced Pumpkin-tini contains notes of cinnamon sugar, clove buds, and pumpkin puree. The Peppermint Mocha scent includes notes of crushed candy cane, steamed milk, and rich chocolate.