Sally Beauty and Instacart partner for nationwide same-day delivery service



Sally Beauty Holdings, Inc. (Sally Beauty) has partnered strategically with Instacart, the leading online grocery platform, to provide same-day delivery services nationwide. This collaboration aims to enhance convenience for cosmetics and personal care customers, leveraging Instacart’s extensive network and logistics capabilities.

About the partnership 

The partnership expansion followed “a successful initial collaboration with Instacart earlier this year,” and has combined “Instacart’s efficient delivery network with Sally Beauty‘s extensive range of quality beauty products to offer consumers unparalleled convenience,” the press release reported, meeting evolving consumer expectations for speed and convenience in purchasing beauty products.

As further detailed in the release, the same-day delivery is “as fast as an hour from more than 2,200 Sally Beauty store locations across the country,” and “customers can now select from over 7,000 products, including hair color, hair care products, and items for skin and nails from proprietary brands, delivered directly to their doorstep.”

Comments from key stakeholders 

Regarding the partnership, Natalie Lockhart , Sally Beauty Group Vice President of Strategy, Customer Insights & Digital Experience shared in a media statement that “our partnership with Instacart builds upon our ongoing omni-channel strategy and commitment to enhance accessibility,” adding that the company’s focus remains on “putting our customers first by offering the latest technology and shopping options to ensure they have greater access to all their beauty essentials.”



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