Q&A: Emil Capital VP on 2024's trends shaping beauty & personal care



The beauty and personal care industry is constantly changing and growing in response to consumer preferences, technological advances, and emerging trends. From the rise in popularity of premium cosmetic and PBC products formulated with clean ingredients to the ever-popular ‘skinimalism’ trend, it is prudent for industry manufacturers and suppliers to remain attuned to the dynamic landscape of the beauty industry and the consumer trends driving innovation forward. 

In this Q&A, CosmeticsDesign sat down with Emil Captial Partners’s Cansu Arslan to learn her perspectives on the intersection of consumer influences, the clean beauty movement, and the latest trends shaping today’s beauty and personal care industries. 

CDU: Can you share some brief background regarding your professional experience, company, and relationship with the cosmetics and personal care product industries? ​ 

Cansu Arslan (CA)​: I serve as a Vice President within the investment team at Emil Capital Partners (ECP), a firm dedicated to investing in early- and growth-stage companies across the broader consumer space. At ECP, our focus spans both B2B and B2C businesses, with investments concentrated in health and wellness, beauty and personal care, food and beverage, and pet, along with consumer media, consumer tech, and supply chain sectors. 

Before joining ECP, I worked in Citigroup’s Consumer and Retail investment banking group, advising clients in the consumer products sector, which included beauty and personal care companies. 

At ECP, I undertake various responsibilities, including identifying and investing in category-changing beauty and personal care founders and companies while also overseeing our investments in these segments. I am a Board Observer for the luxury spa, medspa, and skincare brand milk + honey and Board Director of Volition Beauty, a beauty brand that empowers beauty entrepreneurs to formulate their products along with providing innovative white-label manufacturing solutions.  



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