Q&A: Beauty manufacturer launches cloud-based product development platform

As more and more applications for AI-integrated technology in the beauty and personal care industries are developed, companies like Prime Matter Labs are harnessing these innovations to improve the efficiency of their product development processes as well as the UX for their customers.

This month, Prime Matter Labs (PML) has launched Element as a solution for many common pain points that brands need to navigate when bringing a new product to market. To learn more about Element, including how the platform works, the R&D behind the platform’s launch, and how Element uses AI to better adapt to the needs of cosmetics and personal care product companies, we interviewed Aaron Paas, CEO of Prime Matter Labs for his insights.

CDU: Can you share some brief background about your professional experience, the company, and your relationship with the cosmetics and personal care product industries?

Aaron Paas (AP)​: Over the past 20 years, I’ve worked with consumer-packaged goods and technology brands across every stage of brand and product development from ideation to launch and scaling growth.

I started my career at Procter & Gamble where I spent a decade working on brand and product development before joining Etsy. At Etsy, I spent most of my time helping the team build tools for sellers and went with them through their IPO.

I left Etsy to start my own Natural Personal Care brand and in the development process of that brand, I realized that there was a huge opportunity to create a better manufacturing partner for the brands being built today. 

I was lucky enough to meet the team at Monogram Capital and we immediately clicked on our shared view of wanting to build the contract manufacturing platform of the future. In January 2020 we closed the deal with Prime Enterprises, a 40-year-old contract manufacturer in Miami and began working together to build Prime Matter Labs. 

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