Perfect Corp. debuts AI tool for precision hair type analysis and custom care recommendations

Artificial intelligence (AI) and Augmented Reality (AR) beauty and fashion tech provider and developer Perfect Corp. has announced its latest AI innovation for the hair care industry. The company’s AI Hair Type Analysis technology “utilizes advanced AI to identify hair texture, thickness, and curl patterns…recognizing up to 10 distinct curl patterns and shapes, ranging from straight to extremely coily,” and “the tool offers users insight into their hair type by placing them in one of nine ranges,” according to the Perfect Corp.’s press announcement. 

The innovative tech offers hair care brands and retailers the ability to provide consumers with “an enhanced and customized shopping experience,” the release continued, by offering consumers “highly precise and consistent results along with personalized recommendations tailored to each customer’s unique hair type,” which can “alleviate a major pain point in the hair care consumer journey by streamlining the interaction between hair care brands and their customers, while also boosting consumer confidence through precise insights into their hair characteristics.” 

To gain greater insight into the AI Hair Type Analysis technology, including understanding what sets the AI tool apart from traditional hair typing methods, the R&D behind the tool’s launch, and the role the tool plays in the wider industry trend of product personalization, CosmeticsDesign interviewed Alice Chang, Founder & CEO of Perfect Corp.

CDU: Can you elaborate on how Perfect Corp.’s AI Hair Type Analysis technology works and what sets it apart from traditional methods of identifying hair types? 

Alice Chang (AC)​: Just like with skin types, there’s a formulaic way to identify and categorize different types of hair: straight, wavy, curly, and kinky. Within each group, hair is defined even more specifically according to three types of density. While this system is still widely used in the beauty world today, consumers often have to rely on educated guesses to determine their hair types and products that suit their hair needs.   

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