NOYZ launches 12:00 Eau de Parfum: A playful fragrance for joyful moments
Viral fragrance brand NOYZ launched its latest product, 12:00 EAU DE PARFUM, capturing a playful blend of spun sugar, jasmine, raspberry, and spicy pink peppercorn. Designed for Gen Z and those seeking a vibe of spontaneity, this scent is inspired by nostalgic, joy-filled moments.
Regarding the scent profile, perfumer Jerome Epinette shared that “The jasmine petals, wild raspberry and spun sugar and reminiscent of those life moments where we are consumed with uncontrollable laughter and pure joy.” Additionally, 12:00 EAU DE PARFUM is formulated without parabens, phthalates, synthetic dyes or animal byproducts, certified cruelty-free and 100% vegan.
NOYZ 12:00 EAU DE PARFUM retails for $85.00 is now available on the company’s website, as well as in-store and online through Ulta.
Good Molecules unveils Brightening & Dark Spots Cleansing Bar for radiant skin
Good Molecules has launched the Brightening & Dark Spots Cleansing Bar, a gentle, soap-free bar designed to brighten and even out skin tone. This pH-balanced bar combines 2% Kojic Acid and 2% Tranexamic Acid to help reduce skin discoloration, while olive oil, niacinamide, and chlorophyllin-copper complex provide soothing nourishment.
Suitable for all skin types, it effectively cleanses without residue, leaving skin soft and radiant. Vegan, cruelty-free, and fragrance-free, this bar is a new staple for daily skin clarity and brightness.
Good Molecules Brightening & Dark Spots Cleansing Bar retails for $8.00 is now available on the company’s website.
COSRX introduces The Alpha-Arbutin 2 Skin Discoloration Serum for blemish control
Popular K-beauty brand COSRX has launched The Alpha-Arbutin 2 Skin Discoloration Serum, a powerful yet gentle solution designed to treat blemishes and hyperpigmentation. This innovative serum features a potent mix of Alpha Arbutin, Tranexamic Acid, and Niacinamide to target and prevent discoloration, while Madecassoside and Hyaluronic Acid provide hydration and soothe irritated skin.
Clinically tested for low irritation, its lightweight, fast-absorbing texture is ideal for all skin types, including sensitive and acne-prone. The formulation is also non-comedogenic, and its lightweight and fast-absorbing texture ensures a non-sticky, refreshing experience suitable for all climates.
Exclusively launching online at ULTA, The Alpha-Arbutin 2 Skin Discoloration Serum retails for $25.00.
MERIT debuts Retrospect: A nostalgic and modern extrait de parfum
Minimalist beauty brand MERIT launched its first fragrance, Retrospect, earlier this month: an extrait de parfum with nostalgic yet modern appeal. Created with master perfumer Fanny Bal, Retrospect balances top notes of bergamot and pear, a heart of jasmine and violet, and a warm base of vanilla and musk, delivering an evolving, long-lasting scent that redefines simplicity.
With nearly 30% fragrance oil, this concentrated perfume is designed for all-day wear, aligning with MERIT’s commitment to quality and minimal upkeep.
Available for $92.00, MERIT Retrospect is now available on the company’s website and at Sephora locations across North America.
EVOLVh launches Better Roots Growth Support Shampoo and Conditioner for thicker hair
EVOLVh has launched its new Better Roots Growth Support Shampoo and Conditioner, designed to promote hair growth and enhance scalp wellness. These products feature seven clinically proven active ingredients that stimulate hair follicles, restore scalp moisture balance, and prevent breakage, aiming to create thicker, fuller hair for all hair types.
The shampoo utilizes advanced technologies, including biomimetic peptides and amino acid surfactants, while the conditioner incorporates a proprietary blend of strengthening ingredients like Ceramide NG and Castor Oil Esters.
Priced at $32.00 and $28.00 respectively, the Better Roots line is now available at Credo Beauty and on the EVOLVh website.
Noteworthy Scents presents n,042 ‘Moonlit Terrace’: A warm fragrance for fall
Noteworthy Scents has officially launched its latest fragrance, n,042 “Moonlit Terrace,” which artfully blends warmth and elegance with notes of toasted vanilla, candied apple, and freesia. The fragrance features a heart of spun sugar and crystal amber, adding a soft sweetness, while base notes of cistus oil and sweet musk provide depth and sophistication, making it perfect for fall and winter.
Available in two sizes—100ml and a limited-edition 8oz Travel Spray—Moonlit Terrace is designed for versatile wear, suitable for both day and evening. Like all Noteworthy fragrances, it is cruelty-free and formulated without parabens or phthalates, making it an ideal gift or personal indulgence.
Noteworthy Scents n,042 Moonlit Terrace is available now on the company’s website and retails for $134.99 for 100mL.
DKNY unveils 24/7 Eau de Parfum: A fragrance capturing New York’s vibrant spirit
DKNY has launched its latest fragrance, DKNY 24/7 Eau de Parfum, capturing the vibrant energy and relentless spirit of New York City. Crafted by perfumer Frank Voelkl, this Textural Floral Woody Musk opens with invigorating top notes of pink pepper and rhubarb, leading to a floral heart of rose centifolia and jasmine sambac, with base notes of upcycled cedarwood and sandalwood adding resilience.
The hourglass-shaped bottle, finished in chrome silver, is designed to symbolize the dynamic flow of time in the city that never sleeps, while the accompanying campaign, featuring model Georgia Palmer, celebrates the strength and diversity of urban life.
DKNY 24/7 is available in three sizes, priced from $58 to $100, on DKNY.com, Ulta.com, and select retailers.
