Humble Brands and Jason Momoa launch Rockrose & Cedar Deodorant
Humble Brands has collaborated with actor Jason Momoa to introduce the Rockrose & Cedar aluminum-free deodorant. The scent is described as capturing “the sweet, smoky essence of a campfire and the spirit of adventure” on the company’s website, and the four-ingredient formulation consists of beeswax, corn starch, MCT oil, and baking soda.
Emphasizing sustainability, the product features biodegradable, plastic-free packaging, aligning with Humble Brands’ “Simple. True. Sustainable.” philosophy. Additionally, 1% of profits from this deodorant will support the Ocean Defenders Alliance’s mission to remove dangerous debris from oceans.
Humble Brand’s Rockrose & Cedar Deodorant retails for $12.99 and is available on the company’s website.
Indie brand Eight Saints unveils Smooth Sailing Retinol Eye Cream
Eight Saints has launched its Smooth Sailing Retinol Eye Cream, with a formula that claims to combine “clinically proven Retinol” to boost collagen with “hyaluronic acid to rehydrate tired eyes” and green tea for a soothing effect, according to the company.
Designed for the delicate eye area, it “helps fade skin pigmentation and improves the overall tone and texture” while remaining gentle on sensitive skin. The lightweight, fast-absorbing cream can be used alone or paired with other Eight Saints eye treatments for enhanced results and is designed for daily use.
Eight Saints Smooth Sailing Retinol Eye Cream retails for $46.00 on the company’s website.
K18 releases AstroLift Reparative Volumizing Spray
K18 has released its latest innovation, AstroLift, a volumizing spray designed to deliver instant body and long-term repair. “AstroLift is more than a styling product—it’s a game-changer for anyone seeking hair that looks and feels alive,” said Suveen Sahib, Co-Founder and CEO of K18, in a company press announcement.
The formula, featuring the brand’s patented K18PEPTIDE, strengthens hair while providing up to 2.5x more volume without residue or weighing hair down.
K18’s AstroLift Reparative Volume Spray is available now for $46.00 through Sephora and the company’s website.
Tom’s of Maine launches Whiten+ Toothpaste
Tom’s of Maine has introduced Whiten+ Toothpaste, combining naturally derived mineral technology and plant-based cleansers to remove 95% of surface stains in just two weeks, according to the company.
“Rooted in nature and backed by science, this whitening toothpaste delivers results, while staying true to what matters most to our consumers: naturally sourced and derived ingredients,” said Cristiane Martini, General Manager at Tom’s of Maine in a press announcement.
The toothpaste is available in two formulas: Whiten+ Deep Clean (Fluoride) and Whiten+ Coconut Oil (Fluoride-Free), offering enamel-safe whitening without sensitivity. Both formulas contain vegan ingredients, are made with natural flavors, and do not contain sodium lauryl sulfate (SLS), peroxide, gluten, artificial colors, sweeteners, or preservatives, as confirmed in the company’s press release.
Tom’s of Maine Whiten+ Toothpaste retails for $5.99 at Walmart, Target, Amazon, and the company’s website.
Aveda introduces Botanical Repair Bond-Building Pre-Shampoo Treatment for intensive hair repair
Aveda has launched the Botanical Repair Bond-Building Pre-Shampoo Treatment, a vegan, 97% naturally derived treatment designed to repair even extremely damaged hair. According to Avdea, this plant-powered treatment builds new bonds within the hair cortex, strengthening hair from the inside out.
The pre-shampoo treatment should be applied to dry hair for 5-10 minutes, allowing the plant-derived bond-building molecules to penetrate deeply and restore strength, leaving hair 3X stronger. It’s part of Aveda’s Botanical Repair collection, which offers a complete regimen for repair, prevention, and protection.
Avdea’s Botanical Repair Bond-Building Pre-Shampoo Treatment retails for $56.00 and is available now on the company’s website.
HYDRINITY’s ENCORE Body Hydrator for advanced skin hydration is now available
HYDRINITY Accelerated Skin Science has launched the ENCORE Body Hydrator, a clinically tested body treatment designed to deliver deep hydration, firmness, and rejuvenation. Formulated with HYDRINITY’s proprietary Supercharged Hyaluronic Acid, the ENCORE Body Hydrator is enhanced with vegan collagen peptides, antioxidants, and high-performance actives to improve absorption and provide long-lasting results.
According to the company, clinical studies show significant improvements in skin hydration, texture, and firmness within two weeks. HYDRINITY, known for its hyaluronic acid technology, confirmed in a press release that it aims to set a new standard in dermatological body care with this innovative product.
HYDRINITY ENCORE Body Hydrator retails for $90.00 on the company’s website.
Nails.INC’s “It’s Topless”: First 4-in-1 nail polish for a one-step manicure, claims company
Nails.INC has launched “It’s Topless,” which the company is calling an “industry disrupting” first-ever 4-in-1 nail polish that combines a base coat, treatment, color, and top coat in one product. The formula promises a time-saving, salon-quality manicure in a single step, drying in just 50 seconds.
It offers long-lasting wear with resistance to chipping and a glossy finish. Infused with strengthening ingredients like Hexanal, cranberry bio-peptides, and kale extract, the polish also benefits nail health. Available in a range of trendy shades, “It’s Topless” is designed for convenience and ease with its wide-hugging brush and ergonomic packaging.
Nails.INC’s “It’s Topless” polishes retail on the company’s website for $8.99 each.