March Launch Pad: Colors, colors, everywhere!



At-home waxing brand Wakse launches newest product, Meltoway

Co-founded by “Two Hairy Guys,” Shayan Sadrolashrafi and Andrew Glass have created a brand that has set out to reinvent “the way we think about hair removal” by combining “cutting-edge technology, premium ingredients, and an eye-catching aesthetic to create an unparalleled waxing experience in the comfort of your own home,” according to the Wakse website. The brand’s latest launch, Meltoway, is a one-step hair-dissolving cream formulated with gentle ingredients like sunflower seed oil for sensitive skin and delicate areas.

The collection has four scents: Guava Butter, Fairy Floss, Mango Magic, and Milk & Honey. According to the brand, the Meltoway collection will “transform the mundane task of hair removal into a delightful experience.”

The Wakse Meltoway collection is available on the company’s website​, and each scent retails for $20.00.

Hair color brand Arctic Fox drops latest Pastel Hour Collection

In 2024, fashion and beauty experts predict the return of bold and bright hair color trends—perfect timing for the release of Arctic Fox’s latest semi-permanent hair dye collection, Pastel Hour. The collection includes three new shades and one previously released option: blue Cotton Candy Dreams, green Pistachio Macaron, and peachy Peach Prosecco, the latest additions to Arctic Fox’s offerings, and pink Frose, making its sweet return.

All the formulations in the new collection are 100% vegan, cruelty-free, and contain no harsh chemicals. The semi-permanent colors are long-lasting and provide hydrating and deep conditioning benefits in addition to rich and beautiful colors.



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