Inclusive brands outperform in the beauty market, SeeMe Index reveals



As inclusivity becomes a driving force in consumer behavior, the cosmetics and personal care industry faces increasing pressure to adapt. The SeeMe Index, an AI-driven platform that measures brand inclusivity, provides crucial insights for manufacturers and suppliers seeking to stay competitive in an evolving market. According to Asha Shivaji, CEO and Co-Founder of SeeMe Index, inclusive beauty brands are outpacing their competitors, demonstrating the business benefits of authentic, comprehensive inclusivity strategies.

“Certified Inclusive Brands on the SeeMe Index grew 1.5X faster than less inclusive competitors,” Shivaji explained. This data underscores the importance for brands not only to meet regulatory and consumer expectations for inclusivity but also to integrate inclusivity into their core business strategies. For manufacturers and suppliers, the message is clear: aligning with inclusive brands offers a pathway to increased sales and stronger consumer loyalty.

Shifts in consumer demand: The new normal for industry manufacturers & suppliers

The beauty market is undergoing significant change as inclusivity moves from a niche concern to a mainstream expectation. Younger consumers, in particular, are leading this shift. “45% of Gen Z and 50% of millennials indicate they would stop using a beauty brand if it lacked inclusivity or social responsibility,” Shivaji noted.

This has major implications for product development and supplier relationships, as brands must consistently meet a growing demand for inclusivity across product lines and marketing.

This shift is reshaping the supply chain, with manufacturers and suppliers being asked to produce a wider variety of shades, formulations, and products that cater to diverse identities. For instance, brands are expected to offer ranges that accommodate different skin tones, gender expressions, body sizes, and ages.



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