Canadian Shoppers Drug Mart launches free recycling program for its private-label cosmetics line



In an innovative move towards greater sustainability, Canadian retail giant Shoppers Drug Mart (SDM) has recently unveiled a pioneering initiative: the launch of a free recycling program for its private-label cosmetics line, Quo Beauty. This program gives customers the opportunity to responsibly dispose of empty cosmetics packaging at any convenient SDM store.

This program, supported by TerraCycle, Quo Beauty, and SDM, aims to facilitate the recycling of packaging materials and contribute to the Shoppers Foundation for Women’s Health, reinforcing their commitment to social responsibility. As the first major retailer in Canada to implement such a program for its private-label color cosmetics line, SDM seeks to set a precedent for the industry and signal a shift towards greater sustainability practices in the beauty and personal care product industries.

To learn more about the recycling program, we spoke with Kathy Pazakis, Chief Commercial Officer (CCO) at TerraCycle, for her insights.

Program background

International recycling company TerraCycle has been in operation for over 20 years and in 20 countries and focuses on developing “first-of-their-kind processes for recycling complex waste streams, like beauty products, that are not typically recyclable through curbside services,” said Pazakis. The company can “recycle the hard-to-recycle because we work with brands, retailers, and other stakeholders who fund the recycling process,” and “has worked with many brands and retailers on beauty and personal care recycling programs across North America, including Nordstrom, Holt Renfrew, L’Oreal, Gillette, Herbal Essences, and Schwarzkopf,” she added.



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