In the ever-evolving beauty industry, staying ahead of the curve requires an in-depth understanding of both past breakthroughs and future possibilities. In the latest episode of CosmeticsDesign’s Beauty 4.0 podcast, we spoke to Emma Kohring, former Global Head of R&D Communication at Kenvue and current Scientific Advisory Board Member for Cosmetics & Toiletries, to explore how innovation has shaped the industry over the past 35 years—and what lies ahead.
The episode dives into pivotal advancements, changing consumer preferences, and the technologies set to redefine beauty product development. Kohring brings decades of experience in research and development to the table, sharing invaluable insights on what it takes to thrive in today’s fast-paced market.
The most pivotal innovations of the past 35 years
Reflecting on her career, Kohring highlighted some of the most influential innovations that have transformed the beauty landscape. From the introduction of retinol and peptides in skin care to advancements in UV protection and microbiome-focused products, scientific breakthroughs have continually reshaped how brands approach product development.
These ingredients have enhanced product efficacy and set new consumer expectations for performance and safety.
Shifting consumer preferences and personalized beauty
Consumer preferences have shifted dramatically over the years, pushing brands to innovate in new ways. Kohring noted that today’s consumers are better informed and more focused on personalization than ever.
As the demand for customized solutions grows, Kohring emphasized that companies must invest in technologies like AI, data analytics, and interactive tools to deliver tailored beauty experiences that meet individual needs.
When asked how brands can stay competitive in this evolving landscape, Kohring stressed the importance of listening to consumers and using data to guide innovation. From skin type-specific formulations to virtual consultations, personalized beauty is no longer a trend but a necessity for brands looking to remain relevant, she shared.
What’s next: Emerging technologies and future breakthroughs
Looking ahead, Kohring identified several emerging technologies and scientific advancements poised to shape the future of beauty. These include biotechnology, AI-driven formulations, and sustainable innovation.
She also touched on the importance of eco-friendly packaging and green chemistry in meeting the growing demand for clean beauty solutions.
Kohring predicted that the next decade will bring new challenges and opportunities, particularly as regulatory changes and supply chain pressures continue to impact the global market, and she advised brands to stay agile, invest in research, and collaborate across sectors to future-proof their innovations.
Advice for emerging beauty brands
To wrap up the conversation, Kohring offered valuable advice for up-and-coming beauty brands looking to make their mark.
Her key takeaway? Innovation isn’t just about creating something new—it’s about solving real problems for consumers.
By staying consumer-focused, embracing new technologies, and fostering a culture of collaboration, brands can set themselves apart in a highly competitive landscape.
This episode of Beauty 4.0 is packed with insights that highlight the beauty industry’s evolution while providing a clear roadmap for future innovation. Whether you’re a product developer, marketer, or supplier, Kohring’s expertise offers practical strategies to stay ahead in a fast-changing market.
Listen to the full episode now to hear more about how the beauty industry has evolved and what’s next for innovation. Don’t forget to subscribe to the CosmeticsDesign newsletter for the latest updates on trends and advancements shaping the beauty space.
