Author name: Kara Cook

Kara Cook is a writer who specializes in arts, automotive, travel, and fashion. She has a strong interest in the intersection of all these topics, and she strives to find stories that show how they are interconnected. When she's not writing, Kara loves spending time with her family and friends. She also enjoys traveling and exploring new places, as well as trying new restaurants and bars.

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A Strategic Approach for Meeting Customer Demand as Quickly as Possible

The core premise of the strategic concept of “proximity” is that, thanks to digital technologies, value is being created closer and closer to the moment of demand — not just in time but also physically closer. This means companies can, in effect, procrastinate and wait until customer demand is present before producing an actual product

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All Work All Play Podcast

How a Coal Polluter’s New Strategy for Sustainability Transformed Its Business

HANNAH BATES: Welcome to HBR on Strategy – case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business. Enel, Italy’s State-owned power company founded in 1962, started out as one of Europe’s largest coal users and polluters. But by 2019, it was recognized

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