How Glossier Maintained Brand Integrity While Scaling
HANNAH BATES: Welcome to HBR On Strategy, case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business. Glossier launched in 2014, as an e-commerce makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital […]
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