McDonald’s is going cluckin’ crazy in Sin City … taking over the Las Vegas Sphere with an advertisement for its new Chicken Big Mac — and, reportedly paying a huge tab to do so.
The fast-food franchise is advertising its “winner-winner chicken dinner” new sandwich on the outside of the iconic Sphere in Vegas … with a close-up of the delectable snack turning slowly around the outside of the multi-billion-dollar arena.
Your nightly MSG Vegas Sphere moment. Wow they turned the Sphere into a McDonalds Big Mac, then a Chicken Mac. Quite clever. Looks pretty good actually. @LasVegasLocally @McDonalds pic.twitter.com/nYwF5aBjPs
— Michel (@Mic_VegasSphere) October 11, 2024
@Mic_VegasSphere
Watch the video … that mouth-watering OG Big Mac spins before transforming into its chicken version — visible basically anywhere in Las Vegas, in an effort to get people to rush to their nearest Mickey D’s for a bit of bird.
As we told you … the Chicken Big Mac was released in the United States this week after blowing up in the UK during a limited release — and, clearly the brand feels pretty confident in the sandwich.
Hahahaha seen it earlier also. @McDonalds send me some food pic.twitter.com/l0gBRpKkm1
— Chief (@richhomiechief) October 11, 2024
@richhomiechief
The Chicken Big Mac sold out in the UK in 10 days … so, it’s worth the hefty advertising investment to take over the Sphere. We’re told advertising on the Sphere runs $350,000 per day, and between $600K – $750K per week.
With an advertising budget that big, McDonald’s better hope the gambit pays off … or the whole brand might be looking more clownish than Ronald McDonald.
The Chicken Big Mac is at select stores in the U.S. for a limited time … so, you better hurry up and get one — ’cause, unlike the L.V. Sphere, it won’t be around forever!
